Full Control Tokyo

During December of 2013, a single TV commercial aired for au / KDDI “FULL CONTROL/Xmas”. (The video provided on the first link)

This video showcases a fictional Tokyo where young adults control many things within the city using their mobile phones.

We tried to make this fictional Tokyo into a reality by producing the App “Odoroki”.

We joined this project as an Android developer.

au / KDDI welcomed Kyary Pamyu Pamyu (KPP) in an event held in January 2014 called “FULL CONTROL TOKYO” at Zoujouji Temple.

On the day of the event, many were surprised to see that they could control water fountains, taxis and street lights via their mobile phone, using the ODOROKI app.

While KPP was performing, the artist and the audience could interact by having their mobile phones synchronised to display the same colours within the app which brought the crowd together for a unified concert.

Near the end of the concert, everyone shook their phones together to fill up an energy gauge on the stage in an attempt to “blow off the lights of Tokyo Tower”. When the gauge was finally filled, the Tokyo Tower positioned behind the temple went out abruptly as the crowd went wild.

After the concert was over, the members of the crowd were able to experience changing the colour of Tokyo Tower on their own apps 1 person at a time.

After the event was over, it became a TV ad where it contrasted to the fiction that was the TV ad from a month and a half ago, where now, the au phone devices are actually used to control the vibrance of reality. (Video in the second link)